Washington Place Experience
August 2017 – December 2017
Debut a beta version for the Washington Place reopening ceremony on December 14, 2017
January 2018 – Present
Finish building the app for a public launch in the summer
I also researched museums abroad and focused more on successful use cases of AR. I found that the apps that did feature AR created games or incentivized users to explore their museum in new ways. I concluded from my market analysis that AR could be really successful in creating these engaging and fun experiences, especially for younger audiences.
For further research into Augmented Reality, Sharla mentioned an AR program called Aurasma where users can scan 2D and 3D objects with their phones and reveal more information about the object in front of them. The program was not only easy to use, but we also had the option to install the program into our very own Washington Place app with an SDK.
1. A more traditional way to browse via galleries and text where users can read more about something they’re interested in, and
2. A more interactive way that implements new technology in order to encourage users to engage with artifacts when they’re at the museum in person.
So really to design one holistic and cohesive museum experience, you should design these two different yet similar experiences to give the user options to explore. *This cohesive experience would be called “Washington Place Experience.”
However, during our beta testing, we did discover that the museum did have low WiFi signals in certain parts of the museum, which affected the performance of the AR feature.
With the feedback and learnings we got from this beta test, our next step was to start the build for a public launch.
The 1st issue was with the new program we were using to build the app, which was Xcode. We had difficulties building out the app in that system.
The 2nd issue was that the AR company we used, Aurasma, actually made their programming kit unavailable to the public just a few days after we debuted the beta version to the reopening ceremony. What this meant was that there was really no way for us to install that AR feature into our very own app.
So after all these issues, I concluded that it would more feasible under our circumstances to build a web app or website that’s accessible through an internet browser rather than a native app that you would download from the App Store.
Our original plan wasn’t really ruined due to these issues, but what this meant was that the two experiences that we had designed originally would be experienced in two different platforms, a website and the in-person experience.
The website would focus on the Browsing experience where users could read more about the items in the museum when they’re not at Washington Place.